Substox was inspired by an idea I developed while preparing a lesson plan on the stock market. My name is Thomas Kempf, and I aspire to become an Economics teacher. I was struck by the extent to which private companies and well-known brands are owned by publicly traded holding companies. This realization led me to create a comprehensive database website that clearly identifies which companies can — and cannot — be directly invested in through the stock market.
As someone who takes financial literacy seriously, my mission is to help others understand the importance of investing in assets like stocks to secure their financial future. Many Americans fall into consumption traps, overspending on appealing but non-essential purchases. While discretionary spending is not inherently negative, balancing it with investing is essential. Whether we realize it or not, everyday consumption — from technology and food to energy and utilities — links us to the stock market.
Financial literacy is one of the most important skills to develop in adulthood. Neglecting it can have serious consequences, while embracing it provides a deeper understanding of money and the way the world operates. Substox empowers both new and experienced investors by offering clear insights into the influence large corporations have over industries and consumers, enabling users to make informed investments.
